What is healthcare marketing and why is it important?
Healthcare marketing involves the use of channels to increase the number of patients a clinic or health care provider has. It can be both offline or online. Many clinics make a big mistake when they don’t have any marketing plan and rely just on a sign board, hoping patients will come in. The truth is that these patients are using the internet to find other services like restaurants, gyms, salons, and spas. Clinics are no different, patients use the internet to find the best doctors or healthcare services around them.